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Now, if you just shut your eyes and prayed for smooth weather, chances are your journey
might end in disaster. Instead, you would carefully plan: checking the weather forecast,
inspecting the ship, training your crew, and even preparing emergency lifeboats.
This is exactly what an organization does when it identifies and assesses potential risks. The
"ocean" is the business environment, full of uncertainties, and the company must prepare
to face anything that could affect its survival or growth.
So, let us understand how organizations do this by looking at various techniques to identify
and assess risk, and later, we’ll focus in detail on qualitative techniques with examples.
Techniques to Identify and Assess Potential Risks
Organizations use multiple approaches to figure out “what could go wrong” and “how badly
it could hurt us.” Here are some of the most commonly used techniques:
1. Brainstorming
o Just like a group of friends sitting together to plan a trip and listing down
everything that could possibly happen—missed train, lost luggage, bad
weather—companies bring employees and experts together to think of
possible risks.
o Example: A software company launching a new app might brainstorm risks
like system crashes, data leaks, negative reviews, or even sudden changes in
government data policies.
2. Checklists
o Think of this like a pilot’s pre-flight checklist. Organizations create structured
lists of common risks based on past experience or industry standards.
o Example: A hospital may have a risk checklist covering equipment
breakdown, patient safety issues, and medicine stock shortages.
3. Interviews and Surveys
o Managers often talk to employees, stakeholders, or industry experts to
gather opinions about potential risks.
o Example: Before starting a construction project, a firm might interview
engineers, workers, and local authorities to identify risks like labor strikes,
land disputes, or safety hazards.
4. SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats)
o This is like looking into a mirror and asking: What are we good at? Where are
we weak? What opportunities lie outside? What threats could harm us?
o Example: A retail company might find that its strength is strong supply chains,
but weakness is dependence on imported goods—making currency
fluctuations a big risk.
5. Delphi Technique
o This is like consulting a panel of “wise experts” but in a structured way.
Experts provide their opinions anonymously, and through several rounds of
feedback, a consensus is reached about the biggest risks.